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Times Life
Times Life
Lifestyle
Aishwarya Kapoor

Why Western Contouring Guides Fail Indian Features and What Your Makeup Routine Should Do Instead

The Tutorial Was Not Written for Your Face

Pick up any bestselling contouring guide and the first thing it tells you is to hollow out your cheeks by drawing a shadow from your ear toward your mouth. That technique was developed for faces with angular, already-prominent cheekbones, the kind that cast their own shadow in natural light. On most Indian faces, it deposits a muddy stripe across the widest part of the cheek and stops there, doing nothing structural at all.

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