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Daily Mirror
Daily Mirror
National
Christian Abbott

Why was Persil advert taken off TV as controversial ad banned for misleading claims

Persil Unilever ASA

Back in March, Persil, owned by Unilever, launched a new advert to showcase its products and their supposed benefit for the planet.

Persil washing up liquid’s advert showed a beach that was covered in trash and plastics.

A bottle of the Persil product was then shown followed by text on the screen reading: “Made with 50% recycled plastic, removes stains at 30C, 60 minutes quick wash.”

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