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Maximilian Brichta, Doctoral Student of Communication, University of Southern California

Why Trump’s meme coin is a cash grab

The Trump meme coin has already attracted over a half-million buyers. Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images

Three days before his presidential inauguration, Donald Trump launched a meme coin, a type of cryptocurrency whose value is buoyed by social media and internet culture, rather than any sort of functionality or intrinsic value.

The coin – officially called $Trump – briefly ascended into the top 15 cryptocurrencies by market capitalization and attracted over a half-million buyers.

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