On a base level there are clear merits to a Premier League All-Star game, an event that would undeniably make a shedload of cash and ensure the rich get richer no matter the vague promises that it would actually benefit the pyramid.
But what Todd Boehly has failed to realise is that, in English football, tone and delivery are rather important.
From the outset Chelsea ’s new owner has attempted to play up the importance of a close relationship with supporters. His willingness to speak relatively openly about wider, long-term intentions should be welcomed yet several of his recent comments will jar with traditionalists who have been going to Stamford Bridge for decades. Not for the first time since assuming control he has misjudged the mood.
