Ring’s Super Bowl ad may have backfired a little bit. It boasted that Ring cameras could provide surveillance for the neighborhood, tracking your lost pup. While some people may find this comforting, others were shocked to find out that Ring was rolling out its “Search Party” feature over the last 90 days or so. This ad came at a time when many Americans are worried about privacy. Flock traffic cameras and license plate readers are everywhere. Facial recognition systems are being used by immigration enforcers. And now, even your front doorbell camera is being tapped into. Although the company has assured users that its network is purely voluntary and secured against hackers, that hasn’t stopped people from disconnecting Ring cameras across the country.
Here are seven reasons why thousands are unplugging now… beyond the Super Bowl ad.
