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The Conversation
Carl Senior, Reader in Behavioural Sciences, Aston University

Why The Rock beats politicians for trust and leadership – and what would-be rulers can learn

Celebrities can have huge influence and reach enormous audiences. That’s why Kamala Harris was happy to recently gain the endorsement of musician Taylor Swift.

Due to their media attention and massive fan bases, some Hollywood stars and musicians can appear more powerful than traditional politicians. And these perceptions of influence may also translate into actual impact.

Indeed, some celebrities have taken up causes, using their fame to overtly push for change (for instance, Bob Geldof and Princess Diana). Others endorse politicians, or successfully run for office themselves (for instance, Arnold Schwarzenegger and Ronald Reagan).

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