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The Independent UK
The Independent UK
World
Kelly Rissman

Why the 90s is tasting pretty darned good in this economy: How nostalgia and Americans’ pocketbooks are bringing brands like Chi-Chi’s back from the dead

NSYNC tours are long over, Blockbuster stores are gone, and that AOL Instant Messenger chime is a distant memory. But at least one beloved aspect of the 1990s is back: Chi-Chi’s.

After closing the last of its locations in 2004 due to bankruptcy and a Hepatitis A outbreak, the Mexican restaurant chain has returned. In its mid-90s heyday, Chi-Chi’s boasted 210 locations. Now, as the company launches one flagship location in St. Louis Park, Minnesota this month, it appears to be riding a wave of millennial nostalgia.

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