- Taylor Swift has filed trademark applications for her voice and likeness, reportedly to combat the creation of artificial intelligence deepfakes.
- The pop superstar submitted two sound trademarks for phrases including “Hey, it’s Taylor Swift” and “Hey, it’s Taylor”, alongside an image trademark of herself holding a pink guitar during her 'Eras' tour.
- Intellectual property attorney Josh Gerben suggests these filings aim to provide Swift with additional legal grounds to pursue claims against unauthorised AI-generated content.
- This move follows actor Matthew McConaughey, who was granted a trademark for his catchphrase “alright, alright, alright” in a similar effort to protect his identity from AI misuse.
- McConaughey's legal team stated that while they embrace AI, they believe in establishing boundaries to protect individual voice, image, and intellectual property in the evolving AI landscape.
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