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The Conversation
Meaghan Furlano, PhD Student, Sociology, Western University

Why Sydney Sweeney’s American Eagle campaign is part of a wider cultural backlash

Actress Sydney Sweeney is once again embroiled in controversy. This time the debate isn’t centred around Sweeney selling soaps infused with her bathwater or posting pictures of MAGA-inspired red caps. Instead, the Euphoria star is making rounds for her role in a contentious ad campaign with American Eagle Outfitters.

While the entire campaign sparked debate online, one particular ad has drawn especially intense criticism.

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