A growing number of customers are abandoning Starbucks in favor of alternative coffeehouses selling reasonably priced drinks and food.
Last week, CNN reported that Starbucks sales dropped 3% globally at stores open for at least a year, including a 2% drop in its North America market. Total transactions at North American stores open for at least one year fell 6% last quarter — which CNN explained was offset, in part, by higher prices.
