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Fortune
Fortune
Chris Morris

Jimmy John's joins the fast-food price wars

(Credit: Lane Turner—The Boston Globe/Getty Images)

The race to lure hungry diners into fast-food restaurants has a new contestant.

Jimmy John’s is the latest chain to unveil a value meal combo, announcing the “$10 Total Package Meal” on Monday. The deal will include an eight-inch sandwich, a bag of Jimmy Chips, a choice of dessert from cookies and brownies, and a regular-size drink.

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