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Fortune
Fortune
Ruslan Bashirov

Why soccer moms are shaping the future of football in the U.S.

soccer moms (Credit: Getty Images)

Soccer is already one of the most popular youth sports in the United States. According to industry data, outdoor soccer participation in the US reached nearly 14.1 million players in 2023, up 23% compared to 2018.

For many American children, soccer is also the first organized sport they ever play. In recent years, youth sports research has consistently shown that families often enter the world of organized athletics through soccer before trying anything else. For parents, especially mothers, that first experience usually means much more than just signing up for practices. It becomes a routine built around training schedules, tournaments, carpools, weekend travel, and communication with coaches and other families.

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