It’s hard to resist the thrill of a “Buy One Get One” sign. The promise of getting something free feels like a win, especially when grocery budgets are tight. But lately, many shoppers have started to question whether these offers actually save money. The math behind some promotions doesn’t seem to add up, leaving people frustrated and suspicious. Understanding how a Buy One Get One deal can go wrong helps explain why trust at the checkout lane is slipping. When a deal turns out to be less than it seems, shoppers feel played—and that’s changing how people view retail pricing altogether.
