We’re all aware that with inflation rising and leading economists forecasting a “miserable” 2023 for UK households, retail brands are navigating an exceptionally tricky landscape.
But, personalization offers marketers hope and will become a lynchpin for retailers wanting to maintain a competitive advantage. Effective, contextualized personalization is key to increasing conversion rates, brand affinity and customer retention. And by effective and contextual personalization, I mean having an in-depth understanding of customer behavior and tailoring brand communications accordingly.
