For decades, refinancing was a strategy homeowners used when interest rates dropped. But today, lenders are aggressively promoting refinancing for reasons that go beyond borrower savings. With shifting interest rates, tighter credit markets, and growing competition, financial institutions see refinancing as a way to lock in customers and generate revenue. Retirees and homeowners are being bombarded with offers—often without realizing why. Here’s why refinancing has suddenly become the one thing every lender wants you to do.
