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Fortune

Fortune Editors

Why rebranding a corporation isn’t for the faint of heart

Alan Murray Michal LevRam Lev Fortune Leadership Next Corel Brainstorm Tech BS Canva OpenTable

(Credit: Courtesy of Alludo)

A change this week on Fortune’s Leadership Next podcast: Alan Murray is joined by a new cohost, Fortune editor-at-large Michal Lev-Ram. After the duo talk about Lev-Ram's new role with the podcast, they welcome Christa Quarles, CEO of software company Alludo (formerly Corel). Their conversation ranges from the importance of calling B.S. on tired old excuses, to rebranding a company, to leadership by haiku.

Listen to the episode or read the full transcript below.

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