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The Guardian - UK
The Guardian - UK
Entertainment
Keith Stuart

Why random lines of video game dialogue get stuck in our heads

A hadouken in Street Fighter.
Stuck on repeat … a hadouken in Street Fighter. Photograph: Namco

Some snippets of video game dialogue, like classic movie quotes, are immediately recognisable to a swathe of fans. From Street Fighter’s “hadouken!” to Call of Duty’s “remember, no Russian” to BioShock’s “would you kindly?”, there are phrases so creepy, clever or cool they have slipped imperceptibly into the gaming lexicon, ensuring that whenever they’re memed on social media, almost everyone gets the reference.

But there are also odd little phrases, sometimes from obscure games, that stick with us for seemingly no reason. I recall most of the vocal barks from the second world war strategy game Commandos: Behind Enemy Lines, even though I haven’t played it for 20 years. Why is it that I’ll lose my headphones, wallet and phone on a daily basis, but I have absolute recall when it comes to the utterances of burly soldier Samuel Brooklyn? Why am I doomed to “Finally, some action”, “Consider it done, boss” and the immortal “okey dokey” echoing through my head? What is wrong with me?

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