Get all your news in one place.
100's of premium titles.
One app.
Start reading
Marie Claire
Marie Claire
Lifestyle
Amy Mackelden

Why Princess Madeleine of Sweden Can't Use Her Royal Title to Promote Her New Skincare Line

Princess Madeleine of Sweden wearing a tiara featuring emeralds.

Meghan Markle isn't the only royal launching her own brand. Princess Madeleine of Sweden has announced a new collaboration with Swiss company Weleda to release a brand of skincare products. However, Madeleine won't be using her royal title to promote the line.

Earlier this week, Princess Madeleine shared news of her new skincare line in an Instagram post. "I'm excited to share that I'm launching 'MinLen,' a natural skincare line, developed in collaboration with Weleda, a global leader in certified natural skincare," the princess explained. "MinLen is the first natural, responsible, multi-generational skincare brand in Europe—created with the needs of both young and growing families in mind."

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.