
Meghan Markle isn't the only royal launching her own brand. Princess Madeleine of Sweden has announced a new collaboration with Swiss company Weleda to release a brand of skincare products. However, Madeleine won't be using her royal title to promote the line.
Earlier this week, Princess Madeleine shared news of her new skincare line in an Instagram post. "I'm excited to share that I'm launching 'MinLen,' a natural skincare line, developed in collaboration with Weleda, a global leader in certified natural skincare," the princess explained. "MinLen is the first natural, responsible, multi-generational skincare brand in Europe—created with the needs of both young and growing families in mind."