Ann Mukherjee's role atop spirits maker Pernod Ricard's $3 billion-a-year North America business might initially seem like any other CEO appointment. She's laser-focused on acquiring new booze brands and building market share for the company's 240 premium brands like Glenlivet and Absolut. Nothing too out of the ordinary—or so one would think.
But alcohol has played a central role in the most tragic events in her life. When she was a teen, a drunk driver killed her mother. A few years before that, a drunk man sexually assaulted her. So it may come as a surprise that she's now spearheading and even promoting the sale and consumption of alcohol decades later.
