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The Conversation
The Conversation
Mete Sefa Uysal, Lecturer in Social & Political Psychology, University of Exeter

Why people reclaim words meant to insult them – and how this has become a powerful tool for protest

Christopher Penler/Shutterstock

In 2013, a wave of protests began in Turkey in opposition to the planned demolition of Gezi Park in Istanbul. The protests soon evolved into mass anti-government demonstrations, and a landmark moment in the country’s history of resistance.

At the time, the country’s prime minister publicly insulted demonstrators, calling them çapulcu – a derogatory Turkish word meaning “looters” or “vandals”. Instead of retreating in shame, protesters quickly embraced the label. They wore it proudly on t-shirts, painted it on banners and sang it in chants. “Every day I’m çapuling” became a rallying cry, a meme and a slogan for a movement.

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