Get all your news in one place.
100's of premium titles.
One app.
Start reading
Digital Camera World
Digital Camera World
Tom May

Why Norwich's new virtual production studio could matter more than London's mega-stages

A close-up view of three people working around a camera rig on a dolly in a film studio, with the LED screen backdrop showing the Wild West town.

The UK is not currently short of virtual production facilities. Samsung's partnership with Twickenham Film Studios created one of the largest permanent LED stages in the UK, measuring 24 x 4.5m. London's Sugar Studios offers LED walls with 1.9mm pixel pitch. But such impressive facilities don't come cheap: they're built for professionals with budgets to match.

That's what makes Norwich University of the Arts' new virtual production studio genuinely significant. This isn't just another LED wall going up; it's the first educational and commercial facility in the UK to combine Sony's VERONA panels with a VENICE cinema camera. The latter features a full-frame sensor that's specifically designed for LED sync and virtual production work, addressing the technical challenges that arise when shooting high-resolution LED panels.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.