The traditional methods of selling groceries to the public are rapidly losing their effectiveness in the modern era. Supermarkets spent decades relying on printed Sunday flyers and generic television commercials to drive their weekly foot traffic. A younger generation of shoppers is completely ignoring these outdated marketing tactics and demanding a different approach. Retailers are desperately pivoting their entire corporate advertising strategies to capture this highly lucrative demographic. Let us examine why millennials are completely changing how supermarkets advertise food this year.
