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The Independent UK
The Independent UK
Lifestyle
Amber Raiken

Why Meghan Markle’s lifestyle brand was always going to be a success

AFP via Getty Images

Duchess of Sussex Meghan Markle is expanding her resume with her new lifestyle brand, American Riviera Orchard. Although she hasn’t launched the business to the general public yet, she’s quietly made its presence known, and fans are eagerly waiting to know more.

In March, Meghan announced American Riviera Orchard by launching its Instagram, which also marked her return to the platform. A video shared to the brand’s Instagram Story showed the Suits alum picking flowers and cooking in a kitchen, set to “I Wish You Love” by Nancy Wilson. The bio for the Instagram page simply reads: “by Meghan, The Duchess of Sussex⁣⁣⁣” and “Established in 2024”. There are only nine posts on the profile, which showcase the brand’s script-like logo and the word “Montecito” – the neighbourhood in California where Meghan, her husband Prince Harry, and their children, Archie, four, and Lilibet, two, live.

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