It hasn't been a good year for AI-generated Christmas campaigns. First we saw Coca-Cola release a slop fest of an ad, then McDonald's came along with 'It's the most terrible time of the year', a supposedly humorous ad featuring various festive mishaps. But the biggest mishap of all was the brazen use of AI, which led to a backlash so fierce the ad was pulled.
Following the backlash over its unsettling visuals and confusing message, the McDonald's Netherlands ad was swiftly deleted from YouTube. But why did it provoke such a heated response in the first place.
