In the fast and fickle world of TikTok crazes, it can feel as though a new one lands every week and, while there are certainly a fair few to avoid, every now and then a certified beauty gem will manifest itself into our daily routines.
One such product is Maybelline’s lash sensational sky high mascara which, despite first launching in 2021, continues to dominate TikTok, arguably becoming its most viral beauty buy ever. If you type the hashtag “sky high mascara” into TikTok’s search bar, videos posted by users sharing their thoughts on the mascara are racking up millions of views. Now that’s impressive.
