Arsenal have announced Prime Hydrate as their brand new hydration partner ahead of the next Premier League campaign. The company is owned by social media influencers Logan Paul and Olajide Olatunji - who goes by the online name KSI.
The drink will be available at the Emirates as of Saturday, for the Emirates Cup final clash with Sevilla and comes in a variety of flavours. The joint venture from Paul and Olatunji came following their time together on YouTube, where they built up an online following over the past decade.
The duo helped pioneer the current landscape of YouTube celebrity boxing, facing off with each other twice in the ring. The first bout ended in a draw before KSI won the second fight on split decision, however they have since ditched the boxing gloves for the drinks market.
