Levi’s (NYSE: LEVI) turnaround story is one that could be written about in books. The company, an endearing, entrenched, iconic legacy brand, has embraced the modern era, delved deeply into technological advancement, and is now experiencing a virtuous cycle tied to AI.
Indeed, Levi’s is now a retail AI story, as its direct-to-consumer (DTC) shift not only improved sales and margins but also enabled proprietary data, driven by a solid eCommerce presence, and data is what AI is all about.
