The collision of the World Cup and American sport makes for an uneasy compromise in some regards. Gianni Infantino's tenuous grip on the meaning of the former means some of those difficulties are simply ignored, but sponsorship remains a bone of contention.
World Cup 2026 will be played in the United States, Mexico and Canada, perhaps the region most affected by FIFA's clear expectation that its own partners are given sole exposure in and around World Cup stadiums no matter what's usually there.
