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Sports Illustrated
Sports Illustrated
Sport
Max Schreiber

Why Jon Rahm Isn't Helping LIV Golf Find New Investors, Unlike Bryson DeChambeau

LIV Golf is in a fight for its life. Jon Rahm, though, is letting things happen naturally.

As Saudi Arabia’s Public Investment Fund is set to pull its financial backing from the league after this season, LIV is looking for a new bankroller. And CEO Scott O’Neil has taken the league’s updated business plan and investor pitch on the road, hoping to allure investors.

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