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Digital Camera World
Digital Camera World
Kim Bunermann

Why Japan's #3 best-selling lens is more exciting than the #1 (and it's not an optic made by Sony!)

Sigma 20-200mm F3.5-6.3 DG | Contemporary with a wide hood is centrally positioned three times against a gradient gray background, creating a sleek and professional tone.

Japan's camera market has spoken once again – and while familiar heavyweight names dominate the top spots of Yodobashi's latest best-seller chart, it's the lens sitting quietly at number three that tells the most interesting story.

According to Yodobashi Camera's sales data from the second half of December – traditionally one of the most competitive sales periods of the year – the lens ranking reflects a classic year-end buying pattern.

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