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FourFourTwo
FourFourTwo
Sport
Steven Chicken

Why ITV aren't showing adverts during World Cup hydration breaks

World Cup Ofcom
Shots of ITV's outdoor Brooklyn Studio at night and at day overlooking Manhattan without any pundits or presenters in shot.

We're all getting used to those stoppages in play midway through each half.

The hydration breaks - or as we all called them until about a week ago, drinks breaks/water breaks - are in effect in every game at the World Cup, regardless of conditions.

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