During the flat design boom of the 2010s, blocky sans-serif fonts were everywhere. Crisp, clean text adorned websites and shopfronts, with more decorative serif fonts seen as fussy and passé. But the tide appears to have turned on the serif vs sans serif debate.
From protein bars to sneaker ads to AI brands, it seems everybody is embracing retro typographical aesthetics. Think the old '90s Apple font – the one that adorned the ads for colourful Macs and the back of the very first iPod. (Looking for design inspiration? Check out the best free fonts.)
