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Bristol Post
Bristol Post
Business
Evie Coffey

Why is Lurpak butter so expensive? Shoppers baffled as tubs jump to over £7

Lurpak was one of the more unexpected topics of conversation last year as the cost of living sent the price of butter soaring. For a 750g pack, the price of its tubs jumped to over £7, and retailers had to attach security tags to prevent desperate people from stealing the spread.

The well-known Danish company has gone viral on social media recently, as a result of price increases that, in the words of many customers, "summed up the cost of living problem." An analysis of the price of Lurpak - and its 'dupes' at Aldi and Lidl - shows that all three products have risen in the last year, with shoppers facing as much as a 36 per cent increase, as reported by Lancashire Live.

Following this, shoppers have begun to look for cheaper alternatives but have been left confused as to why the price of the dupes has increased drastically too. While the Lurpak dupes were cheaper, research has found that the price of these has also significantly risen in the past year.

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