Scott O'Neil looks to be doing some more astute business in his second off-season at the helm but the high-profile departure of Brooks Koepka and the fact LIV has struggled to capitalize on signing Jon Rahm two years ago makes it appear like the PIF-backed operation has had a change in tactics.
TV ratings in the US have largely been disappointing, the polar opposite to the PGA Tour which is beginning to look like it is coming out of the civil war as the victor with LIV seemingly going down the 'world tour' route.
