You'll struggle to find a 99 for 99p these days - but the cone, ice cream and flake combination's name actually has nothing to do with the price it is - or was - sold for. There are all sort of theories as to how the 99 ice cream got its name, although the general consensus is that Italian parlours in Britain were the first to call their cones 99s, in the inter-war period.
And Cadbury - who make thousands of the flakes that top off a 99 - reckons the treat could have been invented in County Durham. They were invented too long ago for the 99 name to mean anything to do with 99p, the price they were commonly sold for in the 1990s, but is very difficult to find now.
The treat is still a popular favourite from the ice cream van with thousands - perhaps even millions - being sold every year. We have taken a look at the ever-popular ice cream and its history.
