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The Guardian - AU
The Guardian - AU
National
Josh Taylor explains it to Nino Bucci

Why is everyone saying Instagram is rubbish now – and what’s TikTok got to do with it?

Instagram TikTok Insta Adam Mosseri Facebook
instagram and tiktok icons on a screen
Younger people are shunning Instagram for Tiktok, but Insta wants to get a slice of that pie – mainly by becoming TikTok. Photograph: Patrick Lum/The Guardian

Josh, I have never had an Instagram account. But I am hearing the app is quite rubbish at the moment?

I can’t believe you’ve held out this long, Nino! Impressive. Yes, people aren’t really happy about it. People (mainly ageing millennials and those around our cohort) associate Instagram with the place you go to see what your friends and family or just general acquaintances and thirst traps are doing.

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