The serum came before the foundation. That is the detail that keeps showing up, in conversations, in shopping carts, in the way a woman will spend forty minutes on her skin and then leave the house with nothing on top of it. A few years ago, that would have felt unfinished. Now it feels like the point.
Get all your news in one place.
100's of premium titles.
One app.
Start reading
One app.
Get all your news in one place.
100's of premium titles. One news app.
Times Life
Aishwarya Kapoor
Why Indian Women Are Spending More on Skincare Than Makeup and What It Says About Beauty Now
Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member?
Sign in here
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member?
Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member?
Sign in here
Our Picks