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Times Life
Times Life
Aishwarya Kapoor

Why Indian Women Are Spending More on Skincare Than Makeup and What It Says About Beauty Now

The serum came before the foundation. That is the detail that keeps showing up, in conversations, in shopping carts, in the way a woman will spend forty minutes on her skin and then leave the house with nothing on top of it. A few years ago, that would have felt unfinished. Now it feels like the point.

The mirror changed before the products did

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