India’s leading quick-commerce companies have begun removing “10-minute delivery” promises from apps and advertising after the government reportedly raised concerns that such claims were risking the safety of delivery workers.
The move followed closed-door discussions between the Indian labour ministry and executives of companies such as Blinkit, Swiggy, Zepto, and Flipkart. The talks, in turn, were prompted by last month’s nationwide strikes by delivery drivers against unsafe working conditions and low pay.
