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Windows Central
Windows Central
Technology
Sean Endicott

Why hasn't Microsoft launched its Xbox mobile store? The tech giant blames Apple.

Microsoft Apple Xbox
Left controller of the Backbone One Xbox Edition and Halo Master Chief Collection on screen. .

Just over one year ago, Xbox president Sarah Bond confirmed that Microsoft would launch its Xbox mobile store in July 2024. But as of May 2025, no such store has been launched. The delay is due to Apple, according to a recent Microsoft filing.

According to The Verge, Microsoft filed an amicus brief (a kind of brief shared in support of one side of a case) in support of Epic Games' case against Apple.

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