Good morning. Just three years ago, most companies treated generative AI like an uncertain curiosity. Today, it’s hard to find a Fortune 500 company that isn’t rethinking core processes to leverage it—momentum that’s only accelerating as 2026 approaches.
Leaders are no longer debating whether generative AI will matter; they are racing to determine how to operationalize it. That shift was the topic of my conversation with Wharton marketing professor Stefano Puntoni, co-director of the Wharton Human-AI Research (WHAIR) initiative. Puntoni noted that generative AI adoption is progressing at an eye-opening pace. “I don’t think there’s any company that now says, ‘Generative AI isn’t for us,’” he said.
