Flight shaming, or “flygskam” from its original Swedish name, is nothing new. If you are not familiar, it describes the social movement that shames people from flying due to the environmental impact.
The phenomenon started to become popular before the pandemic in 2019 when environmental activist Greta Thunberg announced she would no longer be taking to the skies. She later proved her point by making an arduous double crossing of the Atlantic Ocean on a racing yacht in 2019 to attend climate conferences in the Americas.
