Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Free Financial Advisor
The Free Financial Advisor
Catherine Reed

Why Do People Obsess Over Gold Even When It Loses Value

Image source: 123rf.com

Gold has always held a unique place in human history, symbolizing wealth, security, and power. Even today, investors and everyday people remain fascinated by it, often rushing to buy when markets feel uncertain. Yet gold is not immune to volatility, and at times it loses value, leaving many to wonder why the obsession persists. The reasons are rooted in psychology, history, and cultural perceptions that go far beyond simple price charts. To understand why do people obsess over gold, you have to look at the mix of fear, tradition, and trust that surrounds it.

1. Gold as a Historical Store of Value

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.