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The Guardian - UK
The Guardian - UK
National
Rob Davies

Why did Camelot lose the UK national lottery licence?

Camelot United Kingdom Allwyn
National lottery sign outside shop
The national lottery was launched in 1994. Photograph: Yui Mok/PA

When the national lottery was launched in 1994, via a TV spectacular watched by more than a third of the population, the famous advertising slogan promised: “It could be you.”

It won’t be Camelot though, at least not from 2024.

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