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Daily Mirror
Daily Mirror
Entertainment
Charlotte Hawes

Why did adidas and Balenciaga cut ties with Kanye as star loses billionaire status

American rapper Kanye West, who changed his name to Ye in 2021, has caused a noticeable stir online in recent days due to controversial comments he made while on a podcast.

The comments have led some of the world's biggest brands stop working with the rapper, including adidas which makes his Yeezy trainer brand.

The sportswear company, which was criticised for not acting sooner, said ending the partnership with Ye would have a "short-term negative impact" of up to $250m (£218m) on its net income this year.

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