Climate change is already happening. But 36% of the world’s population still disputes the realities of its origins and impacts. When the science is clear but public understanding lags, more lives and livelihoods are put at risk.
The media can act as a bridge between climate solutions and public understanding. A global analysis by the Reuters Institute for the Study of Journalism found that the news media remain the primary source of climate change information, with 31% of people getting it from television and 24% from websites and social media platforms.
