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Fortune

Eleanor Pringle

Why BuzzFeed's founder reportedly turned down Bob Iger's offer of $650 million—10 years before killing his news division and laying off 15% of staff

Jonah Peretti Bob Iger Ben Smith BuzzFeed Disney BuzzFeed News Jon Steinberg Facebook

(Credit: Left: Neilson Barnard—Getty Images Right: Christophe Morin—IP3/Getty Images)

A decade ago, BuzzFeed president Jon Steinberg reportedly got on his knees to beg its founder, Jonah Peretti, to accept a $650 million buyout deal from Disney.

Peretti refused.

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