Though any celebrity endorsement is good for publicity, Bella Hadid is considered the gold standard of handbag promotion. She was solely responsible for the Brooklyn Bag Boom of July 2024, which boosted Coach's angular tote to stardom virtually overnight.
She's given her Midas touch to dozens of purses since then (Coachtopia's Alter/Ego Hobo, the Saint Laurent Y Tote, and so on), but none so much as Saint Laurent's signature bag, the Sac De Jour.
