On Wednesday, Bay Collective announced the recruitment of England’s general manager under Sarina Wiegman, Anja van Ginhoven, as their director of global women’s football operations. The new multi-club ownership body, with San Francisco’s Bay FC the first club in its portfolio, has previous in recruiting from the Football Association.
The appointment this year of Kay Cossington, the influential former FA technical director, as the chief executive was a signal of intent from Bay Collective. Cossington knows women’s football inside out and now she has assembled a leadership team with a deep understanding of women’s football history and laden with experience.
