When Apple created its subscription health service, Apple Fitness+, it sought world-class trainers from everywhere. Though it’s based in Los Angeles, a disproportionate number of the super-fit people it recruited came from London. From the total of 27 trainers, five have unbreakable connections with London. They talked exclusively to the Standard when on a brief break from California.
The trainers have become a cultural export who are continuing to champion their British roots. With the trainers on their London visit is Jay Blahnik, Apple’s Vice President of Fitness Technologies, who leads the Fitness+ project. A former trainer himself, Blahnik exudes energy, something the trainers pick up on: the atmosphere in the room is giddy enthusiasm.
