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Douglas Schuler, Associate Professor of Business and Public Policy, Jones Graduate School of Business at Rice University

Why Apple, Disney, IKEA and hundreds of other Western companies are abandoning Russia with barely a shrug

Muscovites rushed to buy furniture and other goods from IKEA before it closed its Russian stores. AP Photo/Vladimir Kondrashov

Many companies in the U.S. and elsewhere have been quick to sever ties to Russia – going well beyond applying the sanctions ordered by their governments.

IKEA, Nike and H&M are temporarily closing their Russian stores. Disney, Sony and Warner Bros. paused the release of new films in Russia. Apple, Samsung and Microsoft stopped selling their products there. McKinsey, Ernst & Young and many other top accounting and consulting firms said they are leaving the Russian market – possibly for good.

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